EVOLUTIONARY GAME ANALYSIS OF FRUIT FARMERS AND LOGISTICS COMPANIES
Fruit farmers and logistics enterprises play an important role in litchi logistics supply chain,and can achieve the goal of common development in cooperation and competition.Considering the two parties with bounded rationality,an evolutionary game model of fruit farmers and logistics companies is constructed.The model is simulated using matlab to find the key factors affecting the evolu-tion of the system.The research shows that the additional revenue obtained by logistics companies,the total cost of individual sales by fruit farmers,the total cost of individual operations by logistics companies,the additional revenue obtained by fruit farmers,the cost that fruit farmers need to pay in cooperation with logistics companies,and the additional total cost that logistics companies need to pay are key factors affecting the evolutionary game between fruit farmers and logistics companies.By establishing long-term partnership rela-tionships,strengthening information construction,enhancing communication and sharing information,etc.,cooperation between the two parties can be effectively promoted and the game between them can reach an ideal state.
litchi supply chainfruit farmerslogistics companiesevolutionary gameequilibrium point
万方数据
维普
