Factor Analysis of Influential Factors of Customers' Judgment on Vegetable Quality and Safety
Factor analysis model has been established based on 362 questionnaires of vegetable customers, and then researched the factors influencing the customers' judgment of vegetable quality and safety. The results indicated that there are four common factors influencing the customers' judgment of vegetable quality and safety. They are the factor of media information, products' image, insecticidal residues and products' freshness. Based on those, the author proposed some corresponding countermeasures and suggestions.
NETL
NSTL
万方数据
维普
