Econometric Analysis on Cognition and Buying Behavior of Consumers to the Geographical Indication Products of Huangshan Tea
Based on the investigations on the consumers of the Huangshan tea, this paper tried to analysis the cognition of consumers to the geographical indication products of Huangshan Tea.By using a binary Logistic model, this paper tried to identify and quantify the factors that influence the purchase of the geographical indication products of Huangshan Tea.The results indicated that consumers were in low cognition, but they had strong willing to buy and pay a price premium for it Moreover, this paper found out the factors that influence the buying behavior of the geographical indication products of Huangshan Tea included consumers' knowledge , degree of trust in the geographical indication, and consumers ' tea preferences etc.Finally, based on analysis made above, this paper put forward relevant countermeasures.
Consumersthe geographical indication products of Huangshan Teacognitionbuying behaviorlogistic model
NETL
NSTL
万方数据
维普
