Digital transformation,challenges and strategies in rural tourism in Guizhou Province
[Purpose]Assessing rural tourism's digital transformation progress and identifying the barriers is important for the construction of high-quality tourism.[Method]This study explored the case of digital transformation of rural tourism in Guizhou Province,examined the practical applications,and addressed the current challenges and strategies to overcome them.[Result]In the practice of digital transformation of rural tourism in Guizhou,notable advancements included the continuous improvement of digital infrastructure,the enrichment of new technology application scenarios,the gradual expansion of the digital marketing matrix,the consistent enhancement of big data analysis capabilities,and the vigorous development of new forms of digital economy.However,challenges persisted,such as the need to bridge the digital divide,enhance the digital literacy of practitioners,break down data barriers,overcome profitability bottlenecks,and improve the quality of development.[Conclusion]The paper proposes detailed measures from five aspects:accelerating the construction of rural network communication infrastructure,strengthening digital training and education in rural tourism,promoting the integration and sharing of rural tourism data resources,designing business models for digital operations in rural tourism,and expanding the capacity for quality content and new technology application scenarios.These measures aim to propel the digital transformation of rural tourism in Guizhou.
rural tourismdigital transformationpracticeschallengesGuizhou Province
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