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基于云模型的皮革行业品牌价值评价

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鉴于皮革产品品牌价值评价是一个模糊性和不确定性共存的复杂问题,云模型是解决模糊性和不确定性问题的有力工具,表达力强,决策结果直观形象,通俗易懂.运用云模型对皮革产品"红蜻蜓"的品牌价值进行了评价,结果表明:评价结果内涵深刻,客观可靠,使多层次评价问题的复杂性难题迎刃而解.
Brand Value Evaluation of Leather Industry Based on Cloud Model
Given that the brand value evaluation of leather products is a complex problem of ambiguity and uncertainty,cloud models is a powerful tool for solving these problems,with strong expressive power,intuitive and easy to understand decision-making results.A cloud model was used to evaluate the brand value of the leather product"Red Dragonfly",and the results showed that the evaluation results were profound,objective and reliable,enabling the complexity of multi-level evaluation problems to be easily solved.

leather productsbrand valueevaluationcloud model

舒服华、杨丽

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武汉理工大学继续教育学院,湖北武汉 430070

武汉科技大学国际教育学院,湖北武汉 430074

皮革产品 品牌价值 评价 云模型

2024

皮革与化工
中国皮革协会 全国皮革化工材料研究开发中心

皮革与化工

CSTPCD
影响因子:0.396
ISSN:1674-0939
年,卷(期):2024.41(3)