Leather shoes and clothing is an important part of the e-commerce product system.Based on the theory of perceived value and the actual situation of online shopping of leather shoes and clothing in China,this paper analyzes the factors that can affect consumers'willingness to buy leather shoes and clothing online,and finally determines the impact model of online shopping willingness of leather shoes and clothing with perceived product quality,merchant service and product price as the core.The model is validated on the basis of network survey and expert interview data.
关键词
感知价值/皮革鞋服用品/电商/网购意愿
Key words
perceived value/leather shoes and clothing/e-commerce/online shopping willingness
维普
万方数据