Study on the Influence Model of E-commerce Purchase Intention of Leather Shoes and Apparel Consumers Based on Perceived Value
Leather shoes and clothing is an important part of the e-commerce product system.Based on the theory of perceived value and the actual situation of online shopping of leather shoes and clothing in China,this paper analyzes the factors that can affect consumers'willingness to buy leather shoes and clothing online,and finally determines the impact model of online shopping willingness of leather shoes and clothing with perceived product quality,merchant service and product price as the core.The model is validated on the basis of network survey and expert interview data.
perceived valueleather shoes and clothinge-commerceonline shopping willingness
万方数据
维普
