The arrival of digital times has brought great development momentum to China's leather goods enterprises.This paper systematically summarizes the difficulties existing in the leather e-commerce retail industry under the digital background,including the digital technology of the e-commerce retail industry,the business concept of the enterprise e-commerce module and the integration of the leather e-commerce supply chain.In response to these problems,the transformation path of leather e-commerce retail industry under the digital background is proposed,including deeply realizing the integration of digital technology and leather e-commerce retail industry,actively promoting the innovation of the business model of e-commerce retail enterprises,and establishing a perfect digital industry chain.
关键词
数字化背景/皮革电商/零售产业/转型路径
Key words
digital background/leather e-commerce/retail industry/transformation path
维普
万方数据