Research on the Dilemma and Transformation Path of Leather E-commerce Retail Industry Under the Digital Background
The arrival of digital times has brought great development momentum to China's leather goods enterprises.This paper systematically summarizes the difficulties existing in the leather e-commerce retail industry under the digital background,including the digital technology of the e-commerce retail industry,the business concept of the enterprise e-commerce module and the integration of the leather e-commerce supply chain.In response to these problems,the transformation path of leather e-commerce retail industry under the digital background is proposed,including deeply realizing the integration of digital technology and leather e-commerce retail industry,actively promoting the innovation of the business model of e-commerce retail enterprises,and establishing a perfect digital industry chain.
digital backgroundleather e-commerceretail industrytransformation path