Cultural Innovative Expression of Mazu Culture Short Video Platform——Taking "Meizhou Mazu Temple" TikTok Short Video Account as an Example
Based on the crawler technology,relevant video texts were crawled on TikTok account of Mazu Temple in Meizhou,and the content analysis method was used to explore the cultural innovative expression path and shortcomings of the account on the TikTok platform.It is suggested that Mazu's extensive information search,scientific and technological strength empowerment,and refining typical symbols should be used to enhance the communication power of Mazu culture,so as to further realize the innovative expression and creative development of Mazu culture.
Mazu cultureshort videoTikTokcultural communication
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