The Mediatized Construction of Putian City's Image in Douyin Short Videos:An Analysis Based on User Perspective
The study focuses on the mediatization construction of Putian city image on the Douyin short video platform,and analyzes the impact of user-generated content on the shaping of the city image.By using the content analysis method,short video samples within a specific time period are selected,which shows that the construction of the city image is a dynamic process jointly driven by user interaction and diverse content.The hard environment image is presented through the personal perspective of users;the soft environment image is spread with Mazu culture as the core;the functional image is reflected through elements such as food to embody urban life.The study points out that the role of folk participation in the communication of city image is increasingly enhanced,and the cooperation between the official and the folk is crucial for shaping a comprehensive city image.
Putiancity imageshort videomediatized construction
NETL
NSTL
万方数据
