Study on the Communication Strategy of Puxian Opera in the New Media Era
Using Houyi Collector and micro-word Cloud to collect data and analyse the dissemination of Puxian Opera on new media platforms,it is found that new media provides broader dissemination space for Puxian Opera,but the dissemination of Puxian Opera also faces the problems such as homogeneity of dissemination content,loss of audience,and inappropriate operation strategies.It is proposed to develop diversified content,attract multiple audiences and differential communication in order to promote the effective communication and development of Puxian opera in the new media era.
new mediaPuxian Operahomogeneitycommunication strategy
NETL
NSTL
万方数据
