The Change of Consumption Structure and Influencing Factors of Chinese Mainland's Tourists Travelling to Taiwan
Taking Chinese Mainland's Group Tourists as the research object,the paper analyzes the changes in the tourism consumption structure of Chinese Mainland's tourists travelling to Taiwan and its influencing factors from 2008 to 2019 by adopting three indicators:tourism consumption structure index,degree of change in tourism consumption structure and contribution rate of changes in tourism consumption structure.The research findings are as follows:1)The tourism consumption structure of Chinese Mainland's tourists travelling to Taiwan has undergone two stages:a continuous growth stage from 2008 to 2015 and a decrease stage from 2016 to 2019;2)Among the main components of Chinese Mainland's tourists tourism consumption in Taiwan,transportation expenditure has changed the most,which is followed by shopping expenditure,while incidental expenditure has changed the least;3)Shopping consumption accounts for a large proportion of overall consumption,but the pace of advanced development of the consumption structure is slow.The study further found that political factors,economic factors,tourism consumption habits,as well as tourism facilities and service quality,all have significant impacts on the tourism consumption of Chinese Mainland's tourists travelling to Taiwan.
Chinese Mainland's touriststravelling to Taiwanconsumption structure
万方数据
