The Bundled Sample Trial Strategy for Experiential Products
In order to explore the effectiveness and feasible conditions of the bundled sample trial strategy,we focus on a retailer selling experiential products through online channels.We analyze and compare the bundled sample trial strategy with the no-sample trial strategy based on the modeling research method,considering both scenarios where returns are allowed after unpacking and not allowed after unpacking.It is found that under both scenarios,the bundled sample trial strategy is dominant when the sample cost is low or the return reprocessing cost is low.Moreover,this strategy could promote the implementation of the no-reason return policy when returns are not allowed after unpacking.The research results have a certain practical reference value for the decision of online experiential products sales.
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