Strategic Analysis of Building New Competitive Advantages in Chinese Cultural Trade in the Digital Economy Era
Through methods such as literature review and statistical data analysis,this paper dissects the problems encountered in constructing new competitive edges for China's cultural trade in the digital economy era and proposes corresponding strategies.The research contends that in recent years,China's cultural trade has witnessed rapid growth,with a relatively high concentration of export target markets,and digital cultural trade has become the mainstay of cultural trade.Currently,there exist issues like lagging R&D investment,restrictions on digital service trade,monopoly of digital platforms in developed countries,consumption deviation in market demand,and weak protection of intellectual property rights of cultural works.Corresponding countermeasures are put forward with the expectation of building new advantages for China's cultural trade in the digital economy era.
digital economy eracultural tradecompetitive advantageimplementation path
万方数据
