网络关注度视角下武功山露营旅游需求时空特征及其影响因素研究
Research on the Spatial-temporal Features and Influencing Factors of Camping Tourism Demand in Wugong Mountain from the Perspective of Network Attention
万田户 1曾桂花 1李梁平 1徐帆1
作者信息
- 1. 上饶师范学院 历史地理与旅游学院,江西 上饶 334001
- 折叠
摘要
基于百度指数平台,获取 2011 至 2021 年武功山露营旅游搜索指数,利用季节性结构分量模型和空间地理分析等方法,探究武功山露营旅游网络关注度时空分布规律及其影响因素,结论表明:时间分布特征上,网络关注度水平整体呈现逐年增长态势,仅 2020 至 2021 年间小幅下降,季节变化上呈现"双峰"和"多峰"特征,季节性差异显著,在"五一"和"十一"假期中,关注度集中分布在假期前段;空间分布特征上,全国范围内分布不均匀,存在地域差异,华中地区关注度水平最高,东北地区关注度水平最低,且空间距离越远网络关注度水平越低;影响因素上,经济发展水平、互联网发达程度、森林覆盖率与武功山露营网络关注度呈现显著正相关,空间地理距离与网络关注度呈现显著的负相关.基于以上分析,课题组提出优化武功山露营旅游网络关注度时空分布的四条措施.
Abstract
Based on the Baidu Index platform,the search index of Wugong Mountain camping tourism from 2011 to 2021 was obtained,and the methods of seasonal structural component models and spatial geographic analysis were used to explore the spatiotemporal distribution rules and influencing factors of the online attention of Wugong Mountain camping tourism.The conclusions showed that:In terms of time distribution characteristics,the overall level of network attention has shown an increasing trend year by year,with only a slight decrease from 2020 to 2021;The seasonal changes exhibit"double peak"and"multi peak"characteristics,with significant seasonal differences;In the"May Day"and"Eleven"holidays,attention is concentrated in the pre-holiday period.In terms of spatial distribution characteristics,the distribution is uneven nationwide and there are regional differences,Central China has the highest level of attention,while Northeast China has the lowest level of attention.,Moreover,the farther the spatial distance,the lower the level of network attention.In terms of influencing factors,there is a significant positive correlation between the level of economic development,the level of internet development,forest coverage,and the attention to the Wugong Mountain camping network,while there is a significant negative correlation between spatial geographic distance and network attention.Based on the above analysis,four measures are proposed to optimize the spatiotemporal distribution of attention in the camping tourism network of Wugong Mountain.
关键词
网络关注度/武功山/露营旅游/时空分布/百度指数Key words
network attention/Wugong Mountain/camping tourism/spatial and temporal distribution/Baidu index引用本文复制引用
基金项目
江西省高等学校人文社会科学研究青年基金(GL21240)
江西省社会科学基金(20SH12)
出版年
2024
NETL
NSTL
万方数据