The image and elements of beverage anthropomorphic packing explored to better satisfy personalized consumption according to the paradigm of Kansei engineering research.An anthropomorphic beverage packaging design model is constructed by using shape,experience and style shape,the three principal component factors that are obtained with factor analysis method.What's more,the design model is improved more and more by using the corresponding relationship between perceptual image and design elements.Also,it could better meet the needs of consumers and provide some effective design ideas for the improvement of beverage packaging design optimization.
维普
万方数据