A Study on the Communication Ethics of Network Hot Words
As a unique cultural landscape and social representation in the Internet era,network hot words reflect the current social reality,social psychology,social moral level and value orientation.Decoding the background of the emergence and development of network hot words is conducive to grasping the moral and cultural status of contemporary society.Throughout the current network hot words,they either highlight the good moral fashion of contemporary society,or expose the moral anomie of contemporary society.Accordingly,from the perspective of ethics,this paper aims at the ethical dilemma faced by network hot words,and conducts ethical guidance from the aspects of self-discipline of netizens and social heteronomy,so as to give full play to the moral education function of active network hot words,improve the moral cultivation of the majority of netizens,and help the construction of socialist core values in the new era.