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网络热词传播伦理研究

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网络热词作为互联网时代独特的文化景观和社会表征,反映了当下的社会现实、社会心理、社会价值取向与道德水平等深层社会要素,解码网络热词有利于把握当代社会道德文化发展状况.纵观当前网络热词,它们或彰显当代社会良好道德风尚,或暴露当代社会道德失范问题.针对网络热词面临的传播伦理困境,从网民自律和社会他律两个方面进行伦理引导和治理,从而发挥积极网络热词的道德教育功能,提升广大网民的道德修养,助力新时代中国特色社会主义核心价值观建设.
A Study on the Communication Ethics of Network Hot Words
As a unique cultural landscape and social representation in the Internet era,network hot words reflect the current social reality,social psychology,social moral level and value orientation.Decoding the background of the emergence and development of network hot words is conducive to grasping the moral and cultural status of contemporary society.Throughout the current network hot words,they either highlight the good moral fashion of contemporary society,or expose the moral anomie of contemporary society.Accordingly,from the perspective of ethics,this paper aims at the ethical dilemma faced by network hot words,and conducts ethical guidance from the aspects of self-discipline of netizens and social heteronomy,so as to give full play to the moral education function of active network hot words,improve the moral cultivation of the majority of netizens,and help the construction of socialist core values in the new era.

network hot wordmoral statusethical guide

赵晓芳、赵钰莹

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湖北第二师范学院 信息传播伦理研究所,武汉 430205

网络热词 道德现状 伦理引导

湖北第二师范学院教研项目

X2023056

2024

湖北第二师范学院学报
湖北第二师范学院

湖北第二师范学院学报

CHSSCD
影响因子:0.222
ISSN:1674-344X
年,卷(期):2024.41(4)
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