首页|经典民间故事动漫化传承与传播策略研究

经典民间故事动漫化传承与传播策略研究

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新媒体的诞生改变了人们的生活方式,对传统文化的传承与传播提出了新的要求.传播是保护非遗的重要措施,传承是保护非遗的最终目的.历史故事发生的社会背景、当时的民俗民风与现代生活已经发生了翻天覆地的变化,在新媒体时代,将历史故事进行现代化改编才能融入现代社会被大众接受,方便传播.
Research on the Inheritance and Communication Strategy of Classical Folktales in Animation
The emergence of new media has changed people's way of life and put forward new requirements for the inheritance and dissemination of traditional culture.Communication is an important measure to protect intangible cultural heritage,and inheritance is the ultimate goal of protecting intangible cultural heritage.The social background,folk customs,and modern life in which historical stories occur have undergone earth shattering changes.In the era of new media,modernizing historical stories is necessary to integrate them into modern society and facilitate their dissemination.

Qi cultureclassic folktaleanimated cartooncultural IP

翟玮

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山东大学(威海)艺术学院,山东 威海 264209

淄博师范高等专科学校 文旅学院,山东 淄博 255100

齐文化 经典民间故事 动漫化 文化IP

2021年度山东省社会科学研究院人文社科项目

2021-ZXWS-29

2024

湖北第二师范学院学报
湖北第二师范学院

湖北第二师范学院学报

CHSSCD
影响因子:0.222
ISSN:1674-344X
年,卷(期):2024.41(4)
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