经典民间故事动漫化传承与传播策略研究
Research on the Inheritance and Communication Strategy of Classical Folktales in Animation
翟玮1
作者信息
- 1. 山东大学(威海)艺术学院,山东 威海 264209;淄博师范高等专科学校 文旅学院,山东 淄博 255100
- 折叠
摘要
新媒体的诞生改变了人们的生活方式,对传统文化的传承与传播提出了新的要求.传播是保护非遗的重要措施,传承是保护非遗的最终目的.历史故事发生的社会背景、当时的民俗民风与现代生活已经发生了翻天覆地的变化,在新媒体时代,将历史故事进行现代化改编才能融入现代社会被大众接受,方便传播.
Abstract
The emergence of new media has changed people's way of life and put forward new requirements for the inheritance and dissemination of traditional culture.Communication is an important measure to protect intangible cultural heritage,and inheritance is the ultimate goal of protecting intangible cultural heritage.The social background,folk customs,and modern life in which historical stories occur have undergone earth shattering changes.In the era of new media,modernizing historical stories is necessary to integrate them into modern society and facilitate their dissemination.
关键词
齐文化/经典民间故事/动漫化/文化IPKey words
Qi culture/classic folktale/animated cartoon/cultural IP引用本文复制引用
基金项目
2021年度山东省社会科学研究院人文社科项目(2021-ZXWS-29)
出版年
2024
NETL
NSTL
万方数据