"Virtual IP+Scene Power":Communication of Zhiyin Culture and Wuhan Urban Development Strategy——Based on the Revelation of Meishan Digital Spokesperson"Su Xiaomei"
In the digital era,the progress of information technology has pushed urban informatization to a higher level,leading to the emergence of smart cities.Many cities have introduced unique local digital spokespersons as city image and smart city development.Wuhan,known as the"Chicago of the East"during the Republic of China period,stands at the forefront in terms of geography,economy,politics,and culture.In order to actively explore its own distinctive path towards smart city development in this trend,this paper suggests that Wuhan should leverage its long-standing Zhiyin culture and integrate its profound cultural connotations into creating digital spokespersons.By enhancing citizens'cultural experience through immersive scenes and establishing an urban cultural space combining"urban culture+virtual IP+scene force,"Wuhan can effectively promote both traditional cultural dissemination and smart city development with full support from new technologies and platforms.
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