Five Roles of Public Opinion Management and the Path of Building a Harmonious Public Opinion Field on Campus
The rapid development of mobile internet and new media has brought new challenges to the public opinion work on campus,and public opinion crises in universities are happening frequently.In order to implement the fundamental mission of cultivate virtues and morality,it is very important to make efforts in public opinion prevention and control,and create a harmonious atmosphere for college education.Therefore,it is necessary to build a public opinion work team working as five roles,which should be a"gatekeeper"before the public opinion crisis is born;a"signalman"when the public opinion crisis is budding,a"navigator"when the public opinion crisis occurs;a"firefighter"when the public opinion crisis erupts,and it should be a"publicist"in daily work.Starting from the source,strength and trend of public opinion field,it could build a harmonious public opinion field on campus.
public opinion managementpublic opinion fieldpublic opinion on campus
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