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新时代社会主义核心价值观多层级传播模式研究

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党的二十大报告指出:"坚持依法治国和以德治国相结合,把社会主义核心价值观融入法治建设、融入社会发展、融入日常生活."社会主义核心价值观是具有强大凝聚力和引领力的国家意识形态,而传播是社会主义核心价值观发挥其凝聚和引领作用的重要环节.踏上新征程,社会主义核心价值观的传播面临传播目标进阶化、传播色彩政治化、传播范围国际化、传播环境信息化等新的形势,这对社会主义核心价值观的传播模式提出了新的要求.社会主义核心价值观多层级传播模式是一个由简至繁的二级传播模式组,基础传播模式是新时代持续传播社会主义核心价值观的基石,它厘清了社会主义核心价值观传播的基本要素,对基础传播模式进行拓展和创新,形成包含人内传播模式、人际传播模式、组织传播模式和大众传播模式四个子模式在内的第二级传播模式.多层级传播模式是对新的时代背景下传播社会主义核心价值观新要求的有效回应,它能够引导受众自觉内化和践行.提升传播者的理论素养、在受众中培养"意见领袖"、对传播媒介实施有效监管、灵活掌握传播方式方法是充分发挥多层级传播模式功能的基础和前提.
Multilevel Dissemination Mode of Socialist Core Values in the New Era
The core socialist values are a national ideology with strong cohesion and leadership,and communication is an important link for the core socialist values to play their cohesion and leadership role.At the start of a new journey,the dissemination of socialist core values is facing new situations,such as advanced dissemination objectives,politicization of dissemination color,internationalization of dissemination scope and informationization of dissemination environment.New requirements are put forward for the dissemination mode of socialist core values.The multi-level communication mode of socialist core values is a two-level communication mode group from simplicity to complexity.The basic communication mode is the cornerstone of the continuous dissemination of socialist core values in the new era.It clarifies the basic elements of the dissemination of socialist core values,expands and innovates the basic communication mode,and forms the internal communication mode,interpersonal communication mode and organizational communication mode.The second-level mode of communication includes four sub-modes:mode and mass communication mode.The multi-level communication mode is an effective response to the new requirements of communicating socialist core values under the new era background,which can guide the audiences to consciously internalize and practice.Promoting the theoretical literacy of communicators,cultivating"opinion leaders"among audiences,effectively supervising the media,and flexibly grasping the methods of communication are the basis and prerequisite for giving full play to the functions of multi-level communication mode.

new erasocialist core valuesmultilevel communication

李恺、胡闰喆

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华中农业大学 马克思主义学院,武汉 430070

新时代 社会主义核心价值观 多层级传播

2024

湖北第二师范学院学报
湖北第二师范学院

湖北第二师范学院学报

CHSSCD
影响因子:0.222
ISSN:1674-344X
年,卷(期):2024.41(9)