Research on the Response Strategy of Enterprise Network Public Opinion in the Era of Self-media:a Configuration Study Based on 50 Cases Such as Li Ning and Haitian
[Purpose/significance]This paper aims to provide references for enterprise crisis public relations in the era of self-media.[Method/process]This paper focuses on 50 crisis public relations cases,including Li Ning,Haitian et al,and employs the NCA(Negotiated Crisis Analysis)and QCA(Qualitative Comparative Analysis)methods to explore the pathways and underlying conditions that determine the success or failure of crisis public relations in the context of complex factor interactions.And it proposes strategies for enterprises to prevent the transition from"crisis public relations"to"public relations crisis".[Result/conclusion]Factors influencing the success or failure of crisis public relations exhibit complex interactive relationships and asymmetric causalities.Swift and accurate i-dentification of crisis types is crucial for the success of public relations efforts.In the face of severe crises,delayed public relations re-sponses by enterprises are significant factors leading to the transformation of crisis public relations into public relations crisis.
qualitative comparative analysiscrisis public relationsself-media
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