Research on Satisfaction Influencing Factors and Improvement of Dragonfly FM Paying Users
[Purpose/significance]It is great significance to deeply explore the satisfaction influencing factors of the audio book industry for promoting the high-quality development of the audio book industry,further promoting the national reading and serving the construction of a cultural power.[Method/process]This paper takes"Dragonfly FM"paying users as the research object,through the questionnaire survey method to get 641 questionnaires,setting up a satisfaction evaluation index system to measure the comprehensive sat-isfaction of users,further constructing structural equation model to explore the satisfaction influencing factors,exploring the key needs of users for the platform from the perspective of user satisfaction combining the KANO model.[Result/conclusion]The user satisfaction of"Dragonfly FM"audio book needs to be improved,and the user satisfaction of"knowledge satisfaction"is low.Knowledge utility and con-tent are the core competitive advantages of audio book platform.It is reference significance to strengthen the management of content quali-ty,improve the social attributes of the platform,and improve the advertising delivery measures for the optimization of the audio book plat-form service function.
Dragonfly FMaudio booksatisfactionstructural equation modeloptimization of platform functions
NETL
NSTL
万方数据
维普
