Study on the Motivation and Influence of College Students Using the Time-limited Dynamic Setting of WeChat Moments
[Purpose/significance]The purpose is to explore the motivation and influence of college students'WeChat users using time-limited dynamic settings.[Method/process]This study adopts the research method of qualitative semi-structured interviews and conducts a semi-strucures interview with 30 college students who use the time-limited dynamic setting of WeChat Moments.[Result/conclusion]The results of the study find that WeChat platform factors(privacy threat,context collapse,and alternative social programs)and user personal factors(impression management,perception control,life change,and conformity psychology)are the main factors that affect the user's choice to use the friend circle.At the same time,the use cost(presentating obstacles,impression bias,unfavorable to the expansion of weak relationships)and use income(convenient management,return to real life)perceiving by users after using the time-limited dynamic settings have an impact on the user behavior of the user's time-limited dynamic settings.
万方数据
维普
