摘要
[目的/意义]旨在探究大学生微信用户使用限时动态设置的动因和影响.[方法/过程]采用质化半结构化访谈的研究方法,对微信朋友圈使用限时动态设置的30名大学生用户进行了半结构化访谈.[结果/结论]微信平台因素(隐私威胁、语境消解、替代性社交方案)和用户个人因素(印象管理、感知控制、生活变迁、从众心理)是影响用户选择使用朋友圈限时动态设置的主要因素.与此同时,用户使用朋友圈限时动态设置后感知到的使用成本(呈现阻碍、印象偏差、不利于弱关系的拓展)和使用收益(便捷管理、回归现实生活)又会对用户限时动态设置的使用行为产生影响.
Abstract
[Purpose/significance]The purpose is to explore the motivation and influence of college students'WeChat users using time-limited dynamic settings.[Method/process]This study adopts the research method of qualitative semi-structured interviews and conducts a semi-strucures interview with 30 college students who use the time-limited dynamic setting of WeChat Moments.[Result/conclusion]The results of the study find that WeChat platform factors(privacy threat,context collapse,and alternative social programs)and user personal factors(impression management,perception control,life change,and conformity psychology)are the main factors that affect the user's choice to use the friend circle.At the same time,the use cost(presentating obstacles,impression bias,unfavorable to the expansion of weak relationships)and use income(convenient management,return to real life)perceiving by users after using the time-limited dynamic settings have an impact on the user behavior of the user's time-limited dynamic settings.
维普
万方数据