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基于LDA模型的国内用户画像研究主题及演化分析

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[目的/意义]旨在发现国内用户画像研究领域的研究主题以及这些主题的发展脉络,为图书馆用户画像的构建提供参考.[方法/过程]运用LDA主题模型对国内用户画像研究论文的题目、摘要和关键词等内容进行文本挖掘,按年度对热点主题进行分析并发现各主题的演化趋势.[结果/结论]国内用户画像研究领域大体可划分为8个研究主题:新媒体营销、电商系统与精准营销、推荐算法与推荐系统、健康信息服务、教育教学、金融服务、社交网络与内容分析、高校图书馆与信息服务.研究主题按年度演化趋势可分为上升主题、平稳主题和衰减主题3类.高校图书馆与信息服务是上升幅度最大的主题,这表明研究人员越来越关注用户画像在图书馆及相关领域的应用研究.
Topic and Evolution Analysis on Domestic User Portrait Based on LDA Model
[Purpose/significance]This article aims to discover the research topics in the field of domestic user portrait research and the development of these topics,and provide reference for the construction of library user portraits.[Method/process]It uses the LDA topic model to mine the topics,abstracts and keywords of domestic user portrait research papers,and analyzes the hot topics by year and discoveres the evolution trend of each topic.[Result/conclusion]The research field of user portrait in China can be divided into eight research topics:new media marketing,e-commerce system and precision marketing,recommendation algorithm and recommendation systems,health information service,education and teaching,financial service,social networks and content analysis,university library and information service.According to the annual evolution trend,the research topics can be divided into three categories:rising topics,stable topics and decaying topics.University libraries and information services are the topic with the largest increase,which indicates that researchers are paying more and more attention to the application research of user portraits in libraries and related fields.

user portraitLDA topic modelevolution analysislibraryprecise service

王一博、张鹏翼

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北京大学信息管理系 北京 100871

北京大学图书馆 北京 100871

用户画像 LDA主题模型 演化分析 图书馆 精准服务

2024

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福建省科技情报学会,福建省科技信息研究所

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CHSSCD
影响因子:0.52
ISSN:1005-8095
年,卷(期):2024.(2)
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