[Purpose/significance]This paper aims to promote the organic integration of farmhouse bookstores and E-commerce and provide new ideas for improving the quality and efficiency of farmhouse bookstores.[Method/process]The paper introduces the perspective of rural revitalization,elaborates on the value coupling points of the"farmhouse bookstore+E-commerce"service model,deeply analyzes the current development status of it,and points out the problems and shortcomings in the development of rural E-commerce service in farmhouse bookstores.[Result/conclusion]The paper proposes optimization measures to promote rural E-commerce development by farmhouse bookstores,with the aim of turning them into a powerful platform for cultural carrier and providing sustained and efficient power for rural revitalization.
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