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用户视角下图书馆文旅融合服务项目研究

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[目的/意义]将UCD与Kano模型相结合,调查和优化用户视角下图书馆文旅融合服务项目,为推进图书馆文旅融合服务发展提供借鉴和参考.[方法/过程]基于UCD理论,采用访谈法、焦点小组法等用户研究方法确定 4 类、28 项图书馆文旅融合服务项目,针对 28 项服务项目设计Kano问卷并进行Kano量表分析,通过混合类分析与Better-Worse系数分析优化需求属性,得出图书馆文旅融合服务项目优先级排序.[结果/结论]依据Kano量表分析得出魅力属性服务项目 10 个,期望属性服务项目 4 个,必备属性服务项目 6 个,无差异属性服务项目 8 个.通过混合类分析得出混合属性服务项目 12 个,运用Better-Worse系数分析得出必备属性服务项目 8 个、期望属性服务项目 4 个、魅力属性服务项目 10 个以及无差异属性服务项目6 个.根据优先级排序结果对文旅特色服务、智慧文旅服务、文旅基础服务和文旅产业服务四类服务项目提出针对性发展建议.
Research on Library Cultural and Tourism Integration Service Project from User Perspective
[Purpose/significance]Combining User-Centered Design(UCD)and Kano model,this paper investigates and optimizes library cultural and tourism integration service projects from the user perspective,and provides reference for promoting the development of library cultural and tourism integration service.[Method/process]Based on UCD theory,this paper uses the interview method,focus group method and other user research methods to identify 4 types and 28 items of library cultural and tourism integration service projects,designs Kano questionnaire for 28 items and conducts Kano scale analysis,and optimates demand attributes through mixed class analysis and Better-Worse coefficient analysis.And get the priority ranking of library cultural and tourism integration service projects.[Result/conclusion]According to Kano scale,this paper analyzes 10 charismatic attribute service items,4 expected attribute service items,6 necessary attribute service items,and 8 indifferent attribute service items.Through mixed class analysis,this paper obtains 12 mixed attribute service projects,and uses Better-Worse coefficient analysis to obtain 8 necessary attribute service projects,4 expected attribute service projects,10 charm attribute service projects and 6 indifferent attribute service projects.According to the results of priority ranking,the paper puts forward specific development suggestions for four types of service items:cultural tourism characteristic service,intelligent cultural tourism service,cultural tourism basic service and cultural tourism industry service.

librarycultural tourism integrationuser perspectiveUCD theoryKano modelservice project

何明祥、孙源靖、李冠、黄珊珊

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山东科技大学计算机科学与工程学院 山东青岛 266590

图书馆 文旅融合 用户视角 UCD理论 Kano模型 服务项目

2024

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福建省科技情报学会,福建省科技信息研究所

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CHSSCD
影响因子:0.52
ISSN:1005-8095
年,卷(期):2024.(3)
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