基于知识创新的创新型企业品牌竞争力培育机制研究
Research on the Cultivation Mechanism of Brand Competitiveness of Innovative Enterprises Based on Knowledge Innovation
隆毅1
作者信息
- 1. 福建师范大学图书馆 福建福州 350007
- 折叠
摘要
[目的/意义]基于知识创新分析创新型企业品牌竞争力培育机制,可以较完整地解析创新型企业品牌竞争力培育的本质.[方法/过程]通过对星网锐捷 1998-2022 年的品牌竞争力培育过程进行嵌套式多案例分析,尝试从品牌竞争力产生的源头、过程和实现目标三方面探讨创新型企业品牌竞争力培育机制.[结果/结论]创新型企业品牌竞争力培育机制包括四个子机制,其中,知识创造机制提供源动力,知识产权转化机制用于创新最终实现,创新激励机制提供管理保障,反馈机制提供推动力.这四个机制彼此独立又相互联系,影响着品牌竞争力的成长.
Abstract
[Purpose/significance]Based on knowledge innovation,the paper analyzes the cultivation mechanism of brand com-petitiveness of innovative enterprises,which can fully analyze the essence of brand competitiveness cultivation of innovative enterprises.[Method/process]Through the nested multi-case analysis of the brand competitiveness cultivation process of Star-Net from 1998 to 2022,this paper attempts to explore the brand competitiveness cultivation mechanism of innovative enterprises from three aspects:the source,process and goal of brand competitiveness.[Result/conclusion]The cultivation mechanism of brand competitiveness of innova-tive enterprises includes four sub-mechanisms,among which,the knowledge creation mechanism provides the source power,the intel-lectual property transformation mechanism is used for the final realization of innovation,the innovation incentive mechanism provides the management guarantee,and the feedback mechanism provides the driving force.These four mechanisms are independent and interrelated with each other,affecting the growth of brand competitiveness.
关键词
创新型企业/品牌竞争力/培育机制/知识创新Key words
innovation enterprise/brand competitiveness/cultivation mechanism/knowledge innovation引用本文复制引用
基金项目
福建省社会科学基金(2022)(FJ2022BF038)
出版年
2024
NETL
NSTL
万方数据