Evolutionary Game Analysis of Mobile Short Video User Creation Behavior under the Support of Platform Service
[Purpose/significance]This paper aims to help the platform to more specifically stimulate the responsible behavior of users,improve the quality of platform content,and promote the sustainable development of the platform and the realization of social val-ue.[Method/process]This paper analyzes the factors and effects of short video platform service support on users'creative behavior,constructs an evolutionary game model of creative behavior among users under the support of short video platform service,analyzes its dy-namic evolution process and equilibrium strategy,and uses MATLAB for simulation analysis.[Result/conclusion]The benefits of the platform's auxiliary,task,business and emotional support have a positive effect on the transformation of user's creative behavior to re-sponsible behavior,among which the impact of emotional and task benefits is the most significant;the increase in the additional cost and auxiliary income of users'responsible creation is not conducive to users'responsible creation,and the proportion of auxiliary income has no effect on the transformation of user behavior.
short video platformuser creative behaviorplatform serviceevolutionary game
万方数据
维普
