Research on the Hot Topics and Strategies of Reading Promotion on WeChat Platform of University Libraries Based on LDA Model
[Purpose/significance]This paper aims to explore the topics and strategies of reading promotion tweets on WeChat public platform of university libraries and provide references for the construction and development of reading promotion in universities.[Method/process]It obtains the information of tweets on WeChat public platform of university library and uses Python to implement LDA topic model to conduct topic modeling analysis of reading promotion tweets.[Result/conclusion]The topics of reading promotion tweets carried out by university libraries with the help of WeChat public platform can be divided into 5 categories,each of which presents different popularity and embodies 5 characteristics.Finally,this paper puts forward corresponding countermeasures for the construction of reading promotion on WeChat public platform,to provide beneficial enlightenment for the construction of reading promotion on WeChat public platform of university libraries.
LDA modelWeChat public platformreading promotiontopic mining
万方数据
维普
