基于信息认知的微博评论影响力模型与机理研究
Research on the Influence Model and Mechanism of Microblog Comments Based on Information Cognition
王睿 1任福兵1
作者信息
- 1. 华东理工大学科技信息研究所 上海 200237
- 折叠
摘要
[目的/意义]微博评论的泛滥使信息真实性和价值辨别变得困难,加之评论中主观意见的扩散和放大,加剧了信息失序现象.因此深入识别微博评论影响力的成因显得尤为关键.[方法/过程]借鉴信息认知理论和网络传播效果模型,提出"认知—态度—影响力"框架,用以构建微博评论影响力模型;运用问卷调查搜集数据,并借助SPSS和AMOS软件进行数据分析和假设检验.[结果/结论]评论新颖性、评论热度和议题热度正向影响好奇心理;评论相似性、评论新颖性、评论热度、群际情绪和心流体验正向影响感知有用性;好奇心理正向影响心流体验;好奇心理和感知有用性与评论影响力正相关.据此,本文提出了微博评论影响力治理对策,以维护微博生态系统的健康和稳定.
Abstract
[Purpose/significance]The proliferation of microblog comments makes it difficult to distinguish the authenticity and value of information.In addition,the diffusion and amplification of subjective opinions in comments aggravate the phenomenon of infor-mation disorder.Therefore,it is particularly critical to deeply identify the causes of the influence of microblog comments.[Method/process]Based on the information cognition theory and the network communication effect model,this paper proposes a"cognition-atti-tude-influence"framework to construct the influence model of microblog comments,and uses the questionnaire survey to collect data,and with the aid of SPSS and AMOS software for data analysis and hypothesis testing.[Result/conclusion]Comment novelty,comment popularity and topic popularity positively affect curiosity;comment similarity,comment novelty,comment popularity,intergroup emotion and flow experience positively affect perceived usefulness;curiosity positively affects flow experience;curiosity and perceived usefulness are positively correlated with the influence of comments.Based on this,this paper puts forward the countermeasures to control the influ-ence of microblog comments,so as to maintain the health and stability of microblog ecosystem.
关键词
认知/微博评论/影响力/行为机理Key words
cognition/microblog comments/influence/behavior mechanism引用本文复制引用
出版年
2024
NETL
NSTL
万方数据