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常态化防控下突发疫情时公众对政务微博的信任度研究

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[目的/意义]政务微博是疫情常态化防控背景下民众获取最新疫情进展的主要途径之一,民众对政务微博的信任度成为值得研究和关注的焦点.[方法/过程]以微博点赞数、转发数以及基于主题相似度和情感分析计算的评论信任值作为微博信任度测度依据,对 6 个具有代表性的政务微博信任度进行了计算.[结果/结论]常态化防控下突发疫情时不同地域公众对政务微博信任度存在差异,主要源于政务微博在对待突发疫情的态度及其微博运营策略等方面的区别;常态化防控下突发疫情时与疫情初次爆发时公众对政务微博信任度的测度也存在着地域差异,主要源于政务微博所折射出的政府在突发疫情控制能力等方面的差别.
Research on the Public's Trust in Government Microblogs During COVID-19 Outbreaks Under Regular Epidemic Prevention and Control
[Purpose/significance]Government microblog is one of the main ways for people to obtain the latest epidemic progress under the background of regular epidemic prevention and control.Public's trust in government microblogs has become the focus of re-search and attention.[Method/process]Taking the number of likes,number of retweets and comment trust value calculated based on topic similarity and sentiment analysis as the basis of microblog trust measurement,this paper calculated the public trust in six represent-ative government microblogs.[Result/conclusion]It is found that the public trust in government microblogs differs among regions dur-ing the resurgent outbreak of COVID-19 under regular prevention and control,which mainly due to the attitudes of the government mi-croblogs in dealing with COVID-19 and their microblog operation strategies.The public trust in government microblogs also differs be-tween the period of first outbreak of COVID-19 and the resurgent outbreak under regular epidemic prevention and control,which mainly due to the government's ability to control the epidemic.

government microblogCOVID-19regular epidemic prevention and controlpublic trusttrust calculation

孙竹梅、赵尹杰、邓顺月、张莉、刘欣怡

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江苏科技大学经济管理学院 江苏镇江 212100

政务微博 新冠疫情 常态化防控 公众信任度 信任度计算

2024

情报探索
福建省科技情报学会,福建省科技信息研究所

情报探索

CHSSCD
影响因子:0.52
ISSN:1005-8095
年,卷(期):2024.(7)