The Reasons,Characteristics and Coping Strategies of the New Media Platform Becoming the Main Battlefield of Cognitive Domain Operations
[Purpose/significance]As an important component of the media in modern society,the new media platforms becomes an important channel for internet users to change their thinking patterns and cognitive styles.Exploring the formation reasons and compe-tition characteristics of the new media platform in cognitive domain operations can expand the research of cognitive domain operation in China and prevent cognitive risks in the field of new media.[Method/process]Firstly,with the method of literature research,the pa-per defines relevant concepts,sorts out the characteristics of new media platforms themselves,and analyzes the current situation of cogni-tive competition on new media platforms through the case study method,and finally provides response strategies based on actual and fu-ture situations.[Result/conclusion]This paper establishes a hierarchical cognitive transmission framework of official new media,self-media and target audience,and enhance our dominant position in cognitive domain operations from three aspects:government,new media platform,and new media users.
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