Research on Factors Influencing the Financing of Online Medical Crowdfunding Project Based on"Qingsongchou"Project Mining
[Purpose/significance]Under the strategy of Healthy China,exploring the factors influencing the financing of online medical crowdfunding projects provides reference for improving the fundraising of online medical crowdfunding projects and alleviating the unequal distribution of medical resources.[Method/process]By crawling the data of"Qingsongchou"project,the paper used multiple regression model to explore the factors influencing the financing of online medical crowdfunding projects from three dimensions:personal characteristics of fundraising income,disease characteristics and project information characteristics.[Result/conclusion]Among the personal characteristics,age shows a significant negative correlation with the amount of fundraising,and family income and household status have a certain impact on the actual fundraising.In terms of disease characteristics,the severity of disease,the impact of quality of life and the amount of fundraising show a significant positive correlation.In terms of project information characteristics,target fundrais-ing,text length,number of updates,and number of help all have benefits to improve actual fundraising.
medical crowdfundingonline health projectpublic welfare donation
NETL
NSTL
万方数据
