展厅智能导览助手用户采纳意愿影响因素研究
Research on the Influencing Factors of Users'Adoption Intention of Intelligent Guide Assistant in Exhibition Hall
应志为 1刘湘玉 1张宇 1杨德坤 1朱张祥1
作者信息
- 1. 湖南师范大学旅游学院 湖南长沙 410081
- 折叠
摘要
[目的/意义]综合探讨影响展厅智能导览助手用户采纳意愿的因素,有助于更好地满足消费者个性化信息服务的需求.[方法/过程]基于UTAUT2 模型,引入感知互动性,构建了展厅智能导览助手用户采纳意愿影响因素模型,并基于310 份有效问卷数据对模型假设进行了检验.[结果/结论]社会影响、促进条件、享乐动机、价格价值和努力期望均正向影响消费者采纳意愿;使用习惯和绩效期望对采纳意愿的影响不显著;性别、年龄和所在城市对消费者采纳意愿存在显著影响.研究结论拓展了信息系统用户采纳研究情境,并为服务提供商的产品设计和运营策略提供理论指导.
Abstract
[Purpose/significance]It is helpful to better meet the needs of consumers'personalized information services by com-prehensively discussing the factors that affect the adoption intention of users of intelligent guide assistants in exhibition halls.[Method/process]Based on the UTAUT2 model,this paper introduced the perceived interactivity to construct the influencing factor model of the user's adoption intention of the intelligent guide assistant in exhibition halls,and tested the model hypothesis based on 310 valid ques-tionnaire data.[Result/conclusion]Social influence,promotion conditions,hedonic motivation,price value and effort expectation all positively affect consumers'adoption intention;the influence of usage habits and performance expectations on adoption intention is not significant;gender,age and city have a significant impact on consumers'adoption intention.The research conclusions expand the re-search context of information system user adoption and provide theoretical guidance for service providers'product design and operation strategies.
关键词
智能导览助手/UTAUT2/信息系统用户采纳/智能信息服务Key words
intelligent guide assistant/UTAUT2/information system user adoption/intelligent information service引用本文复制引用
出版年
2024
NETL
NSTL
万方数据