Research on the Influencing Factors of Users'Cross-platform Information Sharing Behaviors
[Purpose/significance]Exploring the influencing factors and impact path of users'cross-platform information sharing behavior will help to achieve better information interoperability and fluidity.[Method/process]Based on interpersonal behavior theory,integrated technology acceptance model,and planned behavior theory,the paper built the model of factors that affect the cross-platform information sharing behaviors of users.The questionnaire method was used to construct a structural equation model to test the internal as-sociation of each factor.[Result/conclusion]It is found that the interoperability between platforms significantly affects users'willing-ness and behaviors to share information between different platforms,and can promote the flow of information by solving the factors that hinder the interoperability of information transmission between platforms.
cross-platforminformation sharinginfluencing factorspath analysisstructural equation model
NETL
NSTL
万方数据
