首页|基于文本挖掘的患者反馈对医生服务行为的影响研究

基于文本挖掘的患者反馈对医生服务行为的影响研究

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[目的/意义]随着互联网医疗平台的发展,医患关系逐渐向"以患者为中心"转变,研究患者反馈如何影响医生的服务行为,有助于医患双方更好参与在线医疗服务.[方法/过程]根据好大夫平台的在线评论数据,利用基于情感词典的方面级情感分析方法获得多维度评论文本特征,建立评论信息量、评论文本特征与医生服务行为的研究模型并进行回归分析.[结果/结论]评论数量比评论丰富多样性更能促进医生服务行为;专业评价强度比软实力评价强度更能促进亲社会服务行为,而软实力评价强度比专业评价强度更能促进付费咨询服务行为.研究结论对改善医患关系和医疗平台发展具有参考意义.
Research on the Impact of Patients'Feedback on Doctors'Service Behaviors Based on Text Mining
[Purpose/significance]With the development of internet medical platforms,the doctor-patient relationship has gradu-ally shifted towards"patient-centered".Exploring how patients'feedback affects doctors'service behaviors will help both doctors and patients better participate in online medical services.[Method/process]According to the online review data of the Good Doctor Online platform,this study uses aspect-level sentiment analysis(ABSA)based on sentiment dictionary to extract multi-dimensional review text features,builds a research model of review information volume,review text features and doctors'service behaviors,and carries out re-gression analysis.[Result/conclusion]The number of reviews can promote doctors'service behaviors more than the diversity of re-views;professional evaluation intensity can promote prosocial service behavior more than soft power evaluation intensity,while soft power evaluation intensity can promote paid consultation service behavior more than professional evaluation intensity.The research conclusion has reference significance for the improvement of doctor-patient relationship and the development of medical platform.

medical platformpatients'feedbackmulti-dimensional review text featuresprosocial service behaviorpaid consul-tation service behavior

张建同、王乐

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同济大学经济与管理学院 上海 200092

医疗平台 患者反馈 多维度评论文本特征 亲社会服务行为 付费咨询服务行为

国家自然科学基金

72371188

2024

情报探索
福建省科技情报学会,福建省科技信息研究所

情报探索

CHSSCD
影响因子:0.52
ISSN:1005-8095
年,卷(期):2024.(8)