A Review of Rural Communication Research from the Perspective of Comparison Between China and the West:A Bibliometrics Research Based on SSCI and CSSCI
[Purpose/significance]A systematic review of rural communication research at home and abroad is conducive to revea-ling the context of academic development in this field,promoting cross-cultural academic exchanges,and promoting the construction and development of local theories.[Method/process]This paper takes rural communication papers from 1992 to 2022 respectively included in SSCI and CSSCI databases as samples,and adopts the bibliometric method to analyze similarities and differences between the two.[Result/conclusion]Both domestic and international rural communication studies have experienced the change of media form.In terms of perspective,the"digital divide"and the empowerment of vulnerable groups are the focus of international rural communication re-search,forming an academic discourse of"vulnerable villages"to be examined and empowered.Domestic research is more inclined to explore the path of combining phenomena and theories in rural communication with the goal of rural revitalization from the perspective of"developing villages",and the constructive color is stronger.Under the guidance of the theoretical system of Chinese-style moderniza-tion,the future research on local rural communication can be based on reality,sum up experience,refine theory,and enhance the aca-demic discourse power of Chinese scholars in the dialogue with the international academic community.
rural revitalizationdigital dividedevelopment communicationCiteSpacesocial media