Research on the Influencing Factors of User Participation Behavior of Enterprise Generated Content in the Perspective of Configuration
[Purpose/significance]This paper explores the influence of information context and information content factors of en-terprise generated content on user participation behavior,provides management enlightenment for the optimization of enterprise generated content,and enhances the enthusiasm of user participation.[Method/process]Based on heuristic-systematic model,this paper con-structs a research framework for user participation behavior of enterprise generated content,collects data through questionnaires,and u-ses fuzzy set qualitative comparative analysis to reveal the complex causal relationship between variables.[Result/conclusion]A single variable can not trigger the user's participation in enterprise generated content,but forms a configuration through the interaction between variables to jointly lead to the generation of participation behavior.A total of 6 configurations can be summarized into 3 types,represen-ting different user groups,namely,relationship recognition type,potential consumption type and atmosphere attraction type.
万方数据
维普
