Analysis of User Comment Characteristics in PGC Model Knowledge Payment Online Course Platform
[Purpose/significance]The paper intends to determine the influencing factors of users'willingness to pay in the PGC model knowledge payment online course platform,and promote the high-quality development of the PGC model knowledge payment plat-form.[Method/process]This paper crawls and screens the user course comment information in Tencent Classroom,uses the LDA topic model to perform text clustering analysis on the extracted data,and determines the influencing factors.The paper highlights the focus of users'attention to online courses by comparing positive and medium negative reviews.[Result/conclusion]The paper identifies posi-tive and negative factors from the levels of teaching,sound,content,function and communication.Based on the comparison of positive and negative influencing factors,this paper divides the factors affecting users'willingness to pay in PGC model knowledge payment on-line course platform into four gradients according to their importance,and puts forward five suggestions from three aspects of the speaker,course and learner.
万方数据
维普
