Research on the Influencing Factors of Online Shopping Intention of Geographical Indication Agricultural Products:Text Mining Based on Consumer Reviews on JD.COM
[Purpose/significance]The shopping environment faced by consumers online shopping for geographical indication agri-cultural products is more complicated than traditional offline shopping.As the main form of online word-of-mouth,online reviews great-ly affect consumers'purchasing decisions.[Method/process]By crawling online reviews on JD.COM platform,using SnowNLP senti-ment analysis,TF-IDF algorithm and LDA model,this paper studies the influencing factors of consumers'online shopping for geograph-ical indication agricultural products.[Result/conclusion]Consumers show a positive emotional attitude towards the shopping of geo-graphical indication agricultural products as a whole.Consumers'demand for online shopping of geographical indication agricultural products focuses on six aspects:product quality,price discount,e-commerce service,origin image,brand image and logistics distribu-tion.The influence of each variable on consumers'purchase intention is different:product quality>logistics distribution>e-commerce service>price discount>origin image>brand image.
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