Tripartite Evolutionary Game Analysis of Emergency Network Public Opinion Governance Based on Prospect Theory
[Purpose/significance]The paper aims to provide reference for the scientific governance of network public opinion in emergencies.[Method/process]Firstly,this paper defines the game relationship between the participants in the governance process,and gives the perceived benefit matrix based on prospect theory;secondly,builds a tripartite evolutionary game model of"netizens-net-work platform-government";finally,conducts numerical simulation experiments to explore the impact of the risk sensitivity and loss a-version sensitivity of the subject on the game results,and then puts forward relevant suggestions for the governance of network public o-pinion in emergencies.[Result/conclusion]The loss aversion sensitivity of the network platform and the risk sensitivity of the govern-ment will both affect the game results.Appropriately increasing the risk sensitivity coefficient and reducing the loss aversion coefficient will help accelerate the system to reach the optimal evolutionary stability strategy.
emergencynetwork public opinionprospect theorytripartite evolutionary game
万方数据
维普
