Research on the Influencing Factors of Short Video User Burnout Behavior
[Purpose/significance]Exploring the influencing factors of short video user burnout behavior is conducive to helping the short video platform improve related functions and contents from the user's perspective,and enhance the overall user experience.[Method/process]This study introduces social cognitive theory to establish a model of influencing factors of short video user burnout be-havior,collects data by means of questionnaire survey,and uses SPSS software to analyze the causes of short video user burnout behav-ior.[Result/conclusion]Information overload,privacy protection,system quality,upward social comparison and social overload posi-tively affect short video user burnout behavior,while self-efficacy negatively affects short video user burnout behavior.
short videoburnout behaviorsocial cognition theory
万方数据
维普
