Research on College Students'User Bullet-screen Interactive Participation Behavior Based on Dual Experience Perspective
[Purpose/significance]Bullet-screen has become a popular new interactive mode in the lives of college students.Ex-ploring the influencing factors of college students'interaction and participation in bullet-screen is helpful to promote the healthy devel-opment of bullet-screen in video website platform.[Method/process]Based on the stimulus-organism-response(SOR)theory and the significant-explanation theory,this paper uses content analysis method to extract the significant and explanatory features of bullet-screen,constructs the interactive participation behavior model of college students'bullet-screen based on the dual experience perspec-tive,and uses structural equation model(SEM)to analyze the influencing factor path and explore the relationship between bullet-screen features,user dual experience and participation intention.[Result/conclusion]Spatial enhancement has no effect on social presence,but has a positive effect on perceived intrusion.Time proximity,information supplement and emotional efficacy have significant effects on social presence and perceived intrusion.Social presence and perceived intrusion are the main factors that affect users'willingness to par-ticipate.
万方数据
维普
