Research on Reading Promotion Strategies of University Libraries in the Era of Intellectual Media
[Purpose/significance]This paper aims to explore the reading promotion strategies of university libraries in the era of intellectual media,in order to cope with the changes of college students'reading habits.[Method/process]Firstly,the concepts of in-tellectual media era,national reading and reading promotion were explained,and the new characteristics of college students'reading sta-tus in the intellectual media era were analyzed,including digital reading modes,diversified carriers and fragmented habits.Secondly,SWOT analysis was used to summarize the opportunities and challenges in reading promotion of university libraries,And finally,relevant strategies wre proposed.[Result/conclusion]University libraries should be good at grasping the reading promotion opportunities brought by the era of intellectual media,and innovate the reading promotion strategies of university libraries through the four levels of subject,object,medium and context under the guidance of the concept of national reading.
intellectual media erauniversity librarynational readingreading promotion
万方数据
维普
