为确保数字经济高质量发展,加强移动应用的个人隐私保护至关重要.隐私设置和权限请求设置作为当前移动服务商向用户提供的主要隐私保护技术措施,其有效性受到争议,并未得到用户广泛的使用或采纳,这可能是因为用户无法通过隐私设置选择和控制移动应用收集的个人信息种类、使用目的与共享对象,且权限请求设置操作流程较为复杂.要想切实发挥隐私保护技术的积极效果,其应具备的技术特征不容小觑.本研究从给予用户对个人信息披露的细粒度控制的视角,针对现有隐私设置和权限请求设置提出两种技术特征,即隐私设置可操作性与权限请求设置有效性,并基于信号传递理论,探究这两种技术特征对用户拒绝提供个人信息和提供虚假个人信息意愿(简称"隐私保护行为意愿")的影响机理.本研究采用基于情景的实验方法,共收集334份有效数据,应用PLS-SEM(partial least squares-structural equation modeling)方法进行实证分析.研究结果发现,本研究提出的两种技术特征对用户的隐私保护行为意愿具有显著的直接负向影响,并通过隐私担忧间接负向影响用户的隐私保护行为意愿;这两种技术特征对用户隐私保护行为意愿具有显著的正向交互作用.本研究丰富和拓展了隐私保护技术设计与用户信息行为研究,并为移动服务商设计有效的隐私保护技术以提升竞争优势提供了启示,从而促进数字经济高质量发展.
Influence of Privacy Protection Technical Features on Users' Privacy Protection Behavior Intentions
To ensure the high-quality development of the digital economy,it is crucial to strengthen the protection of per-sonal privacy in mobile applications.Privacy settings and permission request settings are two main privacy protection mea-sures provided by mobile service providers,and their effectiveness is controversial.They are not widely used or adopted by users,probably because users cannot choose and control what personal information applications collect,what purpose it is used,and who it is shared with through privacy settings.Moreover,the operation process of permission request settings is complicated.To effectively exert the positive effects of privacy-protection technologies,we must pay attention to their technical features.In this study,we propose two technical features for existing privacy protection technologies from the perspective of providing users fine-grained control over personal information disclosure:the operability of privacy settings and the effectiveness of permission request settings.Based on signaling theory,we investigate the effect of these two tech-nical features proposed in this study on users'intentions to refuse to provide personal information and to provide false per-sonal information(referred to as"privacy protection behavior intentions").A total of 334 valid data points were collected using a scenario-based experimental method,and the PLS-SEM(partial least squares-structural equation modeling)meth-od was applied for empirical analysis.The experimental results demonstrated that the operability of privacy settings and the effectiveness of permission request settings have significant direct negative effects on users'privacy protection behav-ior intentions and indirect negative effects on users'privacy protection behavior intentions through privacy concerns.Fur-thermore,the two technical features proposed in this study have significant positive interaction effects on users'privacy protection behavior intentions.Our study enriches and expands the study of privacy protection technology design and user information behavior,and provides insights for mobile service providers to enhance their competitive advantages by de-signing effective privacy protection measures,thus promoting the high-quality development of the digital economy.
万方数据
维普
