An Experimental Study on the Effect of Social Information Avoidance Strategies on Mobile Reading from the Perspective of Media Dependence
[Purpose/significance]Based on media dependency theory,this study examines the different social infor-mation avoidance strategies used by users with varying levels of social media dependence to the effects of mobile read-ing.This study on social information avoidance as proactive strategy is of great significance for enhancing users'read-ing experience,facilitating deep reading and cracking the cocoon of mobile reading.[Method/process]Using the me-dia dependence theory and the quasi-experimental design approach,the study empirically analyzes the influence of so-cial media dependence levels and social information avoidance strategy on mobile reading effect.[Result/conclusion]The results of the research indicate that social information avoidance has a positive impact on reading performance,but the impacts of social information avoidance strategies vary for users with different levels of social media dependence.Under the same avoidance strategy,for low-dependence group,the reading effect is better than high-dependence group.It is worth noting that people with high dependence on social media show a deeper reading immersion experi-ence in the selective social information avoidance than in the complete avoidance situation,which has certain reference value of improving the efficiency of information service and the research and development of information products.
social information avoidancemobile readingmedia dependencequasi-experiment
NETL
NSTL
万方数据
