Research on the Impact of Online Public Opinion Events on the Initial Emotions of Online Users
[Purpose/significance]Online negative emotion is an important factor to promote the outbreak of online public opinion events.And online emotion itself is the emotional response of online users to public opinion events.How-ever,how the characteristics of public opinion events affect the negative emotion intensity and emotion type of individu-als is still lacking of in-depth discussion.[Method/process]Two experiments were conducted to explore the impact of characteristics such as event severity,event responsibility,and event uncertainty on the initial emotion of the audience.[Result/conclusion]The results show that the responsibility and severity of events have a positive impact on the of neg-ative emotion intense,and anger,fear,anxiety and sadness of the audience are prevalent in different situations of public opinion event responsibility and event uncertainty.
online public opiniononline emotionemergencysocial media users
万方数据
维普
