Alternate Account is Privacy:Research on the Features of Generation Z Users Social Media Information Posting Behaviors
[Purpose/significance]Generation Z(Gen Z)users account for more than half of China's social media us-ers.Their social media culture characteristics including(1)meme as a language,(2)leveraging the technology to cope with the negative influences that social media platforms posed,(3)Finsta culture.Understanding Gen Z users'informa-tion posting behaviors in social media,can provide empirical references for understanding their preferences on their us-age and intentions of Internet activities.[Method/process]Through theoretical sampling,semi-structured interviews were conducted among 12 Gen Z users who had both primary and secondary accounts on the same social media plat-form.Based on grounded theory,the transcript of the interviews was analyzed.Finally,6 core categories are identified,namely,Gen Zs'use purpose on social media,privacy cognition,interpersonal relationships cognition,information re-ceiver cognition,spaces'boundaries setting on social media,and social media information posting behaviors.The rela-tionships among the 18 specific categories and the 3 transformation paths of users'migration were discussed.[Result/conclusion]Gen Z users"social disconnections""emotionexpressionandself-emotion regulation",and"self-develop-ment"usage needs on social media promote their resetting on spaces within same social media platform.Such informa-tion practice creates and enhances Gen Z users'new cognition on online interpersonal interaction that is"Secondary Account as Privacy".Based on such cognition,Gen Z users can redefine the boundaries of"privacy space"on social media,by controlling the posted information's scope,content's context,and frequencies.Based on that,this paper dis-cusses the user experience optimization service approaches,from the perspective of the platform and users.
social mediainformation postinginformation grounds theoryprivacy cognitiongeneration Z
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