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大数据视域下网络健康信息可信模型构建

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[研究目的]将网络健康信息可信性的研究聚焦于健康数据层面,建构健康数据技术信任与网络用户感知信任过程,分析健康数据时间、空间及内容三维架构在支撑网络健康信息可信性的作用价值及方式,并将健康数据与网络用户作为整体信任进行分析.为后续健康数据溯源、数据空间及数据关联等技术应用于健康信息可信保障提供引导.健康数据三维架构的各维度表征要素也可能是提升健康信息可信性的一种新思路.[研究方法]以信息链、信任理论、理性行动理论等为基础,建构健康数据技术信任和用户感知信任过程,在对可信要素分析基础上,提出支撑网络健康信息可信的健康数据三维架构.在诠释与剖析健康数据时间、空间及内容三维架构作用方式、价值及各维度表征要素后,将网络用户与健康数据作为整体信任进行网络健康信息可信模型的建构.[研究结论]网络健康信息可信模型分别由网络用户感知层信任、健康数据技术层信任、健康数据三维架构作用及保障模块组成;健康数据技术层信任通过健康数据三维架构作用,通过影响健康信息感知质量、健康信息来源及可读性对用户感知可信产生影响;网络健康信息可信的健康数据三维架构中的24 个表征要素能够为相关网站健康信息可信性保障方案的制定提供参考.
Construction of Network Health Information Trust Model from the Perspective of Big Data
[Research purpose]Research on the credibility of online health information focuses on the level of health data,constructing the process of health data technical trust and network users'perceived trust,analyzing the role and value of the time,space,and content of the health data three-dimensional architecture in supporting the credibility of online health information,and analyzing health data and network users as a whole trust.To provide guidance for the application of health data traceability,data space,and data correlation technologies in ensuring the trustworthiness of health information,the characterization elements of the three-dimensional architecture of health data may al-so be a new approach to enhance the credibility of health information.[Research method]This study explains the construction of health data technology trust and user perception trust process based on information chain,trust theory,and rational action theory,and proposes a three-dimensional architecture of health data that supports the credibility of network health information,based on the analysis of trustwor-thy elements.It interprets the value and basic elements of each dimension of the health data three-dimensional architecture in supporting the credibility of network health information.Finally,this study constructs a theoretical model of network health information trust by trea-ting network users and health data.[Research conclusion]This study found that the model of trustworthy network health information con-sists of user perception of trust,trust in health data technology,the role of health data's three-dimensional architecture,and security mod-ules.Trust in health data technology affects user perception of trust by influencing the quality of health information perception,health in-formation sources,or readability through the role of health data's three-dimensional architecture.The 24 characterization elements of health data's three-dimensional architecture can provide a reference for the formulation of trustworthiness assurance schemes for relevant health information websites.

big datainformation chainhealth datanetwork health informationinformation trusted model

初彦伯、王萍

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吉林大学商学与管理学院 长春 130012

大数据 信息链 健康数据 网络健康信息 信息可信模型

2024

情报杂志
陕西省科学技术信息研究所

情报杂志

CSTPCDCSSCICHSSCD北大核心
影响因子:1.502
ISSN:1002-1965
年,卷(期):2024.43(1)
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