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社交网络舆情多模态知识图谱构建框架研究

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[研究目的]信息技术的发展丰富了社交媒体用户的沟通交流方式,研究社交网络舆情多模态知识图谱的构建对网络舆情治理具有重要的现实意义.[研究方法]基于多模态数据的语义互补,讨论了实体属性关联、图像(视频)文字描述、图像(视频)属性、图像(视频)关联等多种异构数据融合方式.在此基础上,提出社交网络舆情多模态知识图谱的构建框架,并分析了在多模态语义理解、多模态实体对齐、多模态知识表示等方面存在的问题与挑战.[研究结论]提出基于多模态知识融合的社交网络舆情多模态知识图谱构建框架,为交互方式日趋丰富的社交网络舆情治理提供有益参考.
Research on the Construction Framework of Multi-Modal Knowledge Graph for Social Network Public Opinion
[Research purpose]The development of information technology has enriched the communication methods of social media users.The construction of a multimodal knowledge graph for social network public opinion has important practical significance for public opinion governance on the internet.[Research method]Based on the semantic complementarity of multimodal data,various heterogeneous data fusion methods,such as entity attribute association,image(video)textual description,image(video)attributes,and image(video)as-sociations,are discussed.Based on these,a framework for constructing a multimodal knowledge graph for social network public opinion is proposed,and the problems and challenges in multimodal semantic understanding,multimodal entity alignment,and multimodal knowl-edge representation are analyzed.[Research conclusion]A framework for constructing a multimodal knowledge graph for social network public opinion based on multimodal knowledge fusion is proposed,providing valuable reference for the increasingly diverse interaction methods in public opinion governance on social networks.

social mediamultimodalmultimodal knowledge graphmultimodal dataonline public opinionpublic opinion govern-ancesentiment analysis

何巍

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中国人民警察大学 廊坊 065000

社交媒体 多模态 多模态知识图谱 多模态数据 网络舆情 舆情治理 情感分析

教育部人文社会科学研究青年基金

21YJC860009

2024

情报杂志
陕西省科学技术信息研究所

情报杂志

CSTPCDCSSCICHSSCD北大核心
影响因子:1.502
ISSN:1002-1965
年,卷(期):2024.43(1)
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